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Food innovation for ICA’s private label is carried out in collaboration with our assortment and purchasing organization, as well as with stores, suppliers and entrepreneurs in food and packaging innovation. We are constantly looking for new innovations, products and ingredients that can make a difference for our customers and our planet.

Innovation and concept development

Food innovation for ICA’s private label is carried out in collaboration with our assortment and purchasing organization, as well as with stores, suppliers and entrepreneurs in food and packaging innovation. We are constantly looking for new innovations, products and ingredients that can make a difference for our customers and our planet.

ICA's private label products are always developed with the aim of providing the best possible care for people, animals, and the environment. Basically, always high quality, good taste, and a good price.

Cases (in Swedish)

• Mycorena
• Sunwic
• ICA Svenskt växtbaserat
• ICA Bra snack


Do you have a sustainable and/or healthy product innovation where you think ICA could be a potential partner? Don't hesitate, get in touch with us ›

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